China's second-largest e-commerce company JD.com sold
574,000 smartphones in a five-day promotion offered exclusively on Tencent
Holdings Ltd's Mobile QQ, the two companies said on Monday, to show their
partnership has paid off.
Investors have scrutinized JD and Tencent, China's biggest
mobile gaming and social media company, for signs of benefits from a $215
million partnership deal, in which Tencent took a 15 percent stake in JD.
JD aimed to gain a potent ally in its battle against Chinese
e-commerce leader Alibaba Group Holding Ltd.
So far the deal has proved costly for JD. The company said
last week that its quarterly losses widened due to costs related to its Tencent
partnership, sending shares lower.
But the two companies have touted the potential for selling
JD's inventory, including big-ticket electronic devices, via Tencent's popular
mobile apps such as QQ and WeChat.
During the Aug. 8 to 12 promotion, the Nokia XL 4G
smartphone was sold only through a link within the Mobile QQ app. More than
210,000 people ordered the smartphone on the first day, JD said.
The smartphone, offered by the Finnish handset maker
following its acquisition by Microsoft Corp, is now widely available in China
including on Alibaba's Taobao market.
KEY SPECS:
Display: 5.00-inch
Processor: 1.2GHz
Front Camera: 2-megapixel
Resolution:
480x800 pixels
RAM: 1GB
OS: Nokia X platform 1.1
Storage: 4GB
Rear Camera: 5-megapixel
Battery capacity: 2000mAh
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